Positioning

01May09

Positioning – is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.
2 Positioning Strategies:

1. Head-to-Head Positioning
2. Differentiated Positioning

Perceptual Map – a means of displaying via two dimensions the location products or brands occupy in the minds of consumers.

 Perceptual mapping is most often used tool to position/reposition the product relative to competitors

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